Presenting Sponsor for Gala 2010     www.creditfreelife.com

Hilton Anatole Hilton Anatole has a block of rooms reserved at the discounted rate of $129 the night of the Gala. Call today at  800-955-4281 and ask for Collin County Children's Advocacy Center to reserve your room   www.anatole.hilton.com  and use the Group Code CCA

Sigels Fine Wines at Legacy Drive is happy to partner with CCCAC. Sigel's would like to offer you 10% off your ENTIRE purchase when you help stock the CCCAC Wine Auction. Visit the Sigel's Legacy location and purchase a bottle of wine from the CCCAC wish list today (additional details at store) AND they will take 10% off your personal purchase! Click here to make a donation to the Gala Auction

Carolyn's Chatter  Dear Friends of the Center, Hello 20-10! Wow, what a roller coaster of a year 2009 was. As I sprint into this new year, I have several "new year's resolutions" on my agenda. Unfortunately, I can't tell you what they are, but I can share with you that this year will be ROCKIN'.    Now, some of you may be thinking, "didn't she just do this last year?" Well, when the Center asked if I would be willing to chair it again, I couldn't say no.    For those of you who attended last year's Safari Soiree,  you know I can throw one heck of a party. I knew this year would be a whole new challenge, but with my amazing committee of volunteers, we have planned a night of rockin' and rollin'. Just check out what has been groovin' since we last spoke.   XOXO - Carolyn Speese, 2010 Rockin' Chair Queen! Get ready to blow the roof off on Saturday, April 24, 2010 at the Hilton Anatole. This is the one "rock party" you don't want to miss!  For tickets and sponsorship opportunities, CLICK HERE  *Anyone who purchases a table before January 31st will receive a complimentary room at the Hilton Anatole

Park Place Lexus generously hosted the 2010 Gala Kick Off party with the help of Silver Fox back in October. Here are a few people who were on the scene!        Hiya and David Hoffman                                  Richard and Cathy Riccardi           Cindy Sutley and Judy Murphey                            John and Joa Muns  Mark and Carolyn Speese

Meet your 2010 Car Raffle Divas,  Katie Castleman & Jessica Speese

If you want to get your motor runnin' for 2010, these girls are your ticket to drive!

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— On Mon, 1/11/10, Frisco Noon Lions Club <FriscoNoonLionsClub@camp9.org> wrote: From: Frisco Noon Lions Club <FriscoNoonLionsClub@camp9.org> Subject: Eye Glass Assistance Update To: "Denise Shreiner" <d_shreiner@yahoo.com> Date: Monday, January 11, 2010, 3:16 PM Dear Denise Shreiner, We are starting the year off right!  I am pleased to announce a certificate for eye exam and eye glasses was redeemed by Frisco Hight School today. Updates for redeemed certificates can be found on our webiste @ http://frisconoonlionsclub.camp9.org/Default.aspx?pageId=505186 Please share this webpage our school nurses and administrators. Yours in  Service, Brandy Griffin Unsubscribe

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— On Thu, 1/14/10, Frisco Noon Lions Club <FriscoNoonLionsClub@camp9.org> wrote: From: Frisco Noon Lions Club <FriscoNoonLionsClub@camp9.org> Subject: Update! 6 Students Served by Lions Eye Glass Program To: "Denise Shreiner" <d_shreiner@yahoo.com> Date: Thursday, January 14, 2010, 4:56 PM Check out the webpage to see which schools have redeemed their certificates! http://frisconoonlionsclub.camp9.org/Default.aspx?pageId=505186 Unsubscribe

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It has often been said that in order for a business to succeed nationally, they must first succeed locally. While this isn't always the case for every business, it is sound advice to follow. When you have the support of your local community, you may find that it is easier to create marketing promotions. Usually you can partner with nonprofit foundations and schools and reach a new audience, while boosting your company's image. Here are some tips to help you get started with local marketing:

Tip # 1 - Reputation

You must build your reputation with your local community. This will come through supporting some events and local causes. For example, purchase a float to drive in the city parade on the 4th of July, this is a great way to let people know you are part of the community. Gain a good reputation with the city by having excellent customer service skills. If possible, set aside a few hundred dollars that you can use when schools come knocking at your door when they need help to raise funds for a play or a band trip. Finding ways to give back to the community will quickly build your companies reputation and people will respect your business

more.

Get active with your local community. This isn't as hard as it may seem and you can do it with flyers, mailers, and simple phone calls.

Tip # 2 - Local advertising

Instead of spending money advertising to the big newspapers, advertise to your local newspapers. Usually each county will have it's own newspaper, try to get a weekly or monthly spot in each paper so you can let people know you are in business in their community. Since newspaper advertising can get quite expensive, partner with some other companies to promote your business. This way you split the costs of advertising and you gain exposure to a larger audience.

If you don't want to do a print ad, find out how much it costs to do an ad insert. This is a great way to get the attention of a local audience, especially if you place it on bright paper and make it stand out.

Tip # 3 - Door-to-door marketing

To gain the attention of your local community, go out and meet them. Door-to-door marketing can be something simply like hanging a flyer on their door or you can do something more extensive like a meet-and-greet. If you go out and knock on doors, be careful not to sell your business too much because a lot of people do not like solicitors and they may automatically assume you are a salesman.

Tip # 4 - Local Directories

Be sure to get listed in the local directories. A lot of communities will offer advertising for the local directories too and this is a great way to gain exposure with your target audience

. Depending upon your location, some local directories actually have online sites where people can find you. If they have an online site, always make sure to include your web site with the ad so you will get a few extra inbound links.

Tip # 5 - Get online

No matter how big or small your business is, you need to get online. Building your web presence is a great way to not only get known locally, but nationally as well. Add things to your web site that will attract your local audience. Perhaps add information about traffic updates, weather, and local news. This is a simple way to become and all-in-one web site for your local guests. Once your business grows to a national audience, you may want to consider using unique URLs for your local audience and your national audience.

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Thumpety, Thump, Thump - calling all you jolly souls to join us for the 4th Annual Frosty 5K and Merry Mile this Saturday, December 12.  The Merry Mile Fun Run will begin at 8 a.m. with the 5K run beginning at approximately 8:30 a.m.  The race will begin and end at City Hall Plaza, 6101 Frisco Square Boulevard.  Click here to view race map. Pre-registration is still available through December 9 at Noon.  Pre-registration is $16 per person for the Merry Mile.  The Frosty 5K is $20 per person, or sign-up as a team (five or more persons registered at one time) and pay just $16 per person.  Registration will be available the day of the event from 7 a.m. - 8 a.m.  The cost is $30 per person for the Frosty 5K and $20 per person for the Merry Mile (cash or check only).  All ages are welcome to participate.  Youth ages 15 and under must be accompanied by a parent or guardian. Those registering to run the Frosty 5K may also participate in the Merry Mile as a warm up at no additional charge. All participants that pre-register to participate in the Frosty 5K or the Merry Mile will receive a t-shirt. This year the event has been expanded to include special team discounts and awards will be given out in the categories of Most Creative, Best T-shirt, Largest Team and Best Team Spirit.  The 5K race will also include awards for the top three finishers in each of the 14 age groups (11 and under, 12-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70 and over), Overall male and female and a Masters 40+ male and female award. The Frosty 5K is a ChampionChip timed race with timing provided by RunTIME Racing Services. Individuals and teams may pre-register online at FriscoMerryMainStreet.com or in person at the Frisco Athletic Center, located at 5828 Nancy Jane Lane, Monday through Friday 8 a.m. - 9 p.m., Saturday, 8 a.m. - 7 p.m. and Sunday 11 a.m. - 5 p.m. Early packet pick-up will be available December 10 & 11 from 8 a.m. - 9 p.m. at the Frisco Athletic Center.  Packets may also be picked-up the day of the event from 7 - 8 a.m.     In the event of inclement weather, proceeds will go to the City of Frisco Charitable Foundation for program scholarships.  No refunds will be issued.  For up to date race-day weather information, please call 972-292-6520. For more information and race details, please visit FriscoMerryMainStreet.com or contact Kari FitzPatrick at KFitzPatrick@FriscoTexas.gov.

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www.FastFindDirectories.com

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Dear Frisco Business Owner,   As many of you know, 2009 has been a very tough year for many of us involved in business.  The economy has been slow, sales have been down, and many are simply trying to survive right now.  Frisco families are not exempt from these tough times, and those of us involved with Frisco Reach Out are trying to give them a hand up in this difficult situation.   Frisco Reach Out is a conglomerate of local non-profit organizations working together to reach the needs of Frisco families.  Therefore, we are putting on an event called The Joy of Christmas which will take place on Saturday, December 12th.  We will be helping parents give their kids a great Christmas this year by offering a free toy giveaway for ages 0-18.  And we cannot do this event without you.  We are asking the Frisco business owners to help us with this huge undertaking by donating toys to our toy drive.  We are looking for toys in the $10 range for all ages, as well as the donation of gift cards and nonperishible food items. If any of you are interested in helping Frisco families have a great Christmas this year, please contact us. We will have both pickup and delivery service available. If you'd rather not receive emails from us in the future, please click the "Unsubscribe" link at the bottom of this email. We'd love to work with you and yours to make this a better Christmas for all of our neighbors. Our website has much more information, plus feel free to call with any questions. Sincerely, Brandon Burden & Jo Elaine Hooper Frisco Reach Out, coordinators www.friscoreachout.com (web) info@friscoreachout.com (email) 972-712-5574 (office + fax) 214-796-7832 (cell)

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As a fan, you can get updates about our directories as well as special offers from businesses and news about the communities we serve! As an advertiser, you can take advantage of Fast Find Directories’ new page on Facebook.com to let more people know about your business and drive traffic to your website! Just leave a message or post a link to your site on our page and get the word out to everyone who has become a fan of our Facebook page.

We’re also excited about Twitter. Follow our tweets on Twitter for  information about our company and directories as well as your community!

Technorati Tags: facebook, socialmedia, twitter

                       Why Advertise in the Yellow Pages?

• Long-Term Advertising Solution:  Yellow page ads will stay in the market for a year or more.  When the economy picks up, your message will already be out there.
• Help customers find your business when they need it most:  People most often turn to the yellow pages when they need a product or service right away.  If your ad isn’t there, they will call your competitor!

“If I stop advertising for two months, sales won’t drop, but they will be hit three or four months down the line.  It is the wrong time to cut.”

                                                               -Vikram Mehra, CMO Tata Sky

If you advertise when your competitors stop marketing:

• Your message will stand out more with fewer ads in the market.
• Customers will be more likely to remember your business when everyone else resumes advertising.

“I have yet to see any study that proves timidity is the route to success.  Studies consistently have proven that companies that have the intelligence and guts to maintain or increase their overall marketing and advertising efforts in times of business downturns will get the edge on their timid competitors.”

                   -J Welsey Rosberg    Senior VP Meldrum & Fewsmith

Technorati Tags: marketing, recession